Case Study: Garden Party

Success Example

Our commercial expertise ensured all games were delivered on time and within budget, contributing significantly to the property’s worldwide dominance in children’s entertainment.

IP Development

Created our own children’s MMPG IP to compete with Club Penguin, leveraging our expertise in family entertainment.

Strategic Partnership

Secured exclusive deal with Mattel who funded development and provided access to their established user base.

Technical Expertise

Developed comprehensive MMP server infrastructure, including robust online safety protocols and community moderation and management systems.

Building Value

Established capabilities in cybersecurity and moderation while
creating a competitive product in the $350M+ market space.

Case Studies

Peppa Pig

UGL recognized Peppa Pig as an emerging ‘hot’ license and secured rights, negotiating a four-game publishing deal. The first game was launched in 5 languages, selling over 500,000 units in the UK alone, becoming fundamental to the franchise’s global growth.

BBC: Doctor Who

We secured rights to the internationally acclaimed brand and rapidly delivered two connected games across Nintendo platforms within 18 months, perfectly timed for the crucial holiday shopping season. We also designed the iconic Sonic Screwdriver peripheral, enhancing the gaming experience.

Garden Party Game – Creating Our Own IP

Created an original kids’ multiplayer online IP positioned to compete with leading children’s virtual worlds.

Partnered with a major toy company for funding and audience reach, building robust server, safety, and moderation infrastructure in the process.