Case Study: Doctor Who

Success Example

Our team successfully managed complex multi-party relationships, technical challenges, and demanding licensee requirements. We navigated specialist and non-specialist press while satisfying the passionate Whovian community.

Licence Acquisition

Secured rights to the internationally acclaimed Dr. Who brand, available in over 50 territories.

Rapid Development

Delivered two connected games across Nintendo platforms within just 18 months.

Strategic Launch

Timed release perfectly for the crucial holiday shopping season.

Product Innovation

Designed the iconic Sonic Screwdriver peripheral, enhancing the gaming experience.

Case Studies

Peppa Pig

UGL recognized Peppa Pig as an emerging ‘hot’ license and secured rights, negotiating a four-game publishing deal. The first game was launched in 5 languages, selling over 500,000 units in the UK alone, becoming fundamental to the franchise’s global growth.

BBC: Doctor Who

We secured rights to the internationally acclaimed brand and rapidly delivered two connected games across Nintendo platforms within 18 months, perfectly timed for the crucial holiday shopping season. We also designed the iconic Sonic Screwdriver peripheral, enhancing the gaming experience.

Garden Party Game – Creating Our Own IP

Created an original kids’ multiplayer online IP positioned to compete with leading children’s virtual worlds.

Partnered with a major toy company for funding and audience reach, building robust server, safety, and moderation infrastructure in the process.