Kids and Family Entertainment
What We Do
Transform established kids’ and family IP into high-quality games that stay true to character, story and visual identity while introducing fresh, engaging play experiences.
Develop original family-friendly IP, creating new worlds, characters and gameplay designed specifically for younger players and shared play with parents.
Provide end-to-end services, from concept and licensing support through development, localisation, certification, and live operations.
Portfolio & Capabilities
Utopian Game Labs’ portfolio spans some of the world’s most recognisable children’s brands and a range of platforms and genres. The team has delivered family games featuring cartoon series, toys-to-life franchises, educational properties, and original kids’ online worlds.
Types of Experiences
- Character-driven adventures and story-led games that extend on-screen narratives into interactive play.
- Massively multiplayer kids’ worlds and social spaces supported by robust moderation and safety systems.
- Puzzle, action and mixed-reality experiences that connect physical play (e.g., toys) with digital gameplay.
End-to-End Service Approach
- Concept, design, and prototyping aligned with age range, learning goals, and brand tone.
- Production, engineering, localisation, certification, voice production and brand-holder liaison delivered through a unified, integrated process.
- Ongoing optimisation for engagement, retention, and cross-promotion with broadcast or consumer product campaigns.
Managing Global Entertainment IP
Working with high-value family brands requires rigorous stewardship of IP, approvals and stakeholder expectations. Utopian Game Labs has established processes and relationships that protect brand integrity while enabling bold, innovative gameplay.
How We Safeguard Your Brand
- Structured approval workflows at key milestones to ensure full alignment with brand guidelines.
- Dedicated liaison with licensors and licensees to coordinate feedback, timelines and marketing activity.
- Quality assurance across both technical and brand dimensions — including age appropriateness and tonal accuracy.
Beyond: Licensing & Strategy
-
Identification of promising IP for gaming adaptation, supported by audience analysis, engagement insights and cross-media potential.
-
Support for licence negotiation and rights management through specialised legal partners when required.
- Strategic publishing and marketing plans that activate existing fanbases and attract new players.
Visual & UX Craft for Children
The studio designs visual experiences and interfaces specifically tuned for younger audiences and family play. This includes both 2D and 3D styles, intuitive controls, and UX flows that respect different reading levels and motor skills.
Visual & Interaction Principles
-
Expressive characters and worlds that faithfully reflect the IP’s look and feel while being fully optimised for gameplay.
-
Child-friendly UI and UX with clear feedback, minimal friction, and strong visual signposting.
-
Mixed-reality and VR experiences developed in accordance with safety and comfort guidelines for children and families.
Safety & Trust
- Design choices that support age ratings, platform guidelines, and parental confidence.
- Moderation and community systems designed specifically for online or multiplayer kids’ experiences.
Proven Results for Family Brands
Utopian Game Labs’ kids and family portfolio has reached millions of players worldwide and produced strong commercial returns. Our work has driven both direct game revenue and broader brand lift for partners.
Commercial Impact
Family titles achieving hundreds of thousands of units sold per game and strong averages across top releases.
Typical returns on investment for publishing partners significantly exceeding initial budgets.
Documented increases in brand awareness following game launches.
Selected Brand Relationships
Long-term collaborations with major broadcasters, film studios, toy companies, and the interactive divisions of global entertainment brands.
Repeat engagements across multiple IPs, demonstrating partners’ trust in our ability to deliver on both creative and commercial goals.
Case Studies
Brand Experience
